The Google Tag Manager allows you to add and remove various Google tracking codes easily and clearly. The seminar will help you to manage your code snippets more efficiently.

Good knowledge of digital marketing and tracking codes in particular. The course does not deal with Google Analytics as a tool but assumes that the participants already want to use different codes on their website and improve their management. Possible preparation course:

This course is aimed at Marketing Managers, Marketing Executives, Digital Marketing staff and IT staff who are responsible for managing the various tracking codes on the website using the Google Tag Manager.

programme de cours