Nowadays, marketing and sales managers need to know exactly where prospective customers are in the customer journey. Marketing automation management systems facilitate the complex and time-consuming work and allow the precise customer approach.

Recommended is interest in advancing in digitalization, specifically for marketing and sales. Attendance at the following courses or equivalent knowledge is a requirement: 

This course is aimed at sales managers, marketing managers and online marketers who want to improve closing efficiency and deploy comprehensive integrated marketing automation

programme de cours