In June 2023, the current Google Analytics version will be replaced by the new GA4. The new version includes a modified data model as well as a customized tool interface and differs greatly from its predecessor in terms of data analysis.

A Google Analytics account is a requirement. Please create this account before the course. The Analytics account will not be set up in the course itself. You will work in your own account during the course. Your own website or company websites for optimization are appreciated. Basic marketing knowledge is an advantage.

This course is aimed at digital marketing professionals as well as operators of their own website. Newcomers who want to learn the new way of web analytics are also welcome in the course.

programme de cours